His four decades working in creative industries has seen him build and develop brands, win numerous international film festivals and become an in-demand presenter  in the world of smartphone filmmaking. For 23 years he ran his own agency (Treehouse Creative) which pioneered smartphone production for broadcast television and film. 

In 2020 he switched careers to become a full-time carer for his mother navigating dementia. Their heart-warming weekly adventures captured in short videos amassed over 100,000,000 views online, and seeded an acclaimed feature-length documentary

‘Everybody’s Oma’, which opened in 83 cinemas across Australia in 2022.